Pour Choices
Craft beer app and bar software

Overview
Brand and two products
Pour Choices is a craft beer app with a bar side. Guests discover and rate beers and breweries, find a bar on the map, order from the table and pay from their phone; bars run their orders, tabs, menu and kegs from Pour Ops, a web app built on the same brand. I designed both apps and the brand behind them.
the guest app
the bar web app
from the table
one brand
My Responsibilities
Lead designer
From the beer mug logo to the last screen behind the bar.
A beer mug logo, a honey-to-orange gradient and Open Sans, used on both apps.
Beer and brewery feeds, search, ratings and bars on a map.
Order by QR code, table number or bar pickup, and pay with Apple Pay or a card.
Open a tab, add rounds, leave a tip and close it from the phone.
A diary of beers and bars, and a flavor profile that tunes the feed.
Orders, tabs, menu, inventory, billing, reports and users for the bar.
Brand identity
Logo, color and type
A beer mug with a foaming head and bubbles that spell out the name, white on a gradient from honey to hop orange. The app runs on white with charcoal type, so the yellow is kept for what matters: buttons, ratings and the active tab.

On the brewery photo

On the brand gradient

On charcoal
Color palette
Typography
Open Sans Aa
Feed
ExtraBold 800 · 34 · Screen titles
Hoptopod, IPA
Bold 700 · 24 · Beer and bar names
Order methods
SemiBold 600 · 17 · Buttons and headings
A hoppy beer for real lovers of authentic India Pale Ale.
Regular 400 · 14 · Descriptions
5 ounce · $3.00
Regular 400 · 12 · Prices and labels
Guest app
Discover, order and pay
One app for the whole night out. Guests find beers and breweries, rate them, see what a bar pours, then order from the table and pay from their phone, without waiting for the bill.
Sign up

Splash

Create account

Sign in
Discover beers and breweries

Beer feed

Search beers

Beer page

Rate a beer

Brewery feed

Search breweries

Bar page

Rate a bar
Find a bar

Bars on the map

Confirm location

Bar profile

What the bar pours
Order and pay

Order

Payment method

Apple Pay

New card

Order methods

Scan QR code

Table number

Order confirmed
Your tab

Add a round

My tab

Tip and close

Tab paid
Diary and taste profile

Diary

My profile

Beer taste

Beer style
Pour Ops
The bar web app
Behind the bar, staff see every open order and tab at a glance, add a round in two taps, and keep the menu, kegs, billing, reports and users in the same place.

Sign in

Open orders and tabs

New tab

Add a beer to a tab

Close a tab

Add a beer to the menu

Menu

Inventory

Billing

Reports
What the design delivered
Outcomes of the work
One brand behind a guest app and the bar that serves it.
The guest app and the bar web app share the logo, the honey-to-orange gradient and Open Sans.
Three ways to order, by QR code, table number or bar pickup, all end on the same clear confirmation.
Guests open a tab, add rounds, tip and close it from the phone, and the bar sees every round on its screen.
Open orders, tabs, menu, inventory, billing, reports and users in one web app.
Designed at Coreware Labs, Belgrade
Pour Choices
Thank you!
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