Pour Choices

Craft beer app and bar software
Brand and UX/UIGuest app and bar web app
Pour Choices: the Pour Ops bar web app beside the guest app feed and order screens, over the brewery photo

Overview

Brand and two products

Pour Choices is a craft beer app with a bar side. Guests discover and rate beers and breweries, find a bar on the map, order from the table and pay from their phone; bars run their orders, tabs, menu and kegs from Pour Ops, a web app built on the same brand. I designed both apps and the brand behind them.

38Screens in
the guest app
25Screens in
the bar web app
3Ways to order
from the table
2Apps,
one brand

My Responsibilities

Lead designer

From the beer mug logo to the last screen behind the bar.

Brand

A beer mug logo, a honey-to-orange gradient and Open Sans, used on both apps.

Guest app

Beer and brewery feeds, search, ratings and bars on a map.

Ordering and payment

Order by QR code, table number or bar pickup, and pay with Apple Pay or a card.

Tabs and tips

Open a tab, add rounds, leave a tip and close it from the phone.

Diary and taste profile

A diary of beers and bars, and a flavor profile that tunes the feed.

Pour Ops bar web app

Orders, tabs, menu, inventory, billing, reports and users for the bar.

Brand identity

Logo, color and type

A beer mug with a foaming head and bubbles that spell out the name, white on a gradient from honey to hop orange. The app runs on white with charcoal type, so the yellow is kept for what matters: buttons, ratings and the active tab.

Pour Choices logo on the brewery photo

On the brewery photo

Pour Choices logo on the brand gradient

On the brand gradient

Pour Choices logo on charcoal

On charcoal

Color palette

Honey#FFC82A · Start of the brand gradient, highlights
Hop Orange#FFAA2A · Buttons, ratings and the active tab
Charcoal#333333 · Titles and body text
Stone#979797 · Secondary text and icons
White#FFFFFF · Screens and cards

Typography

Open Sans Aa

Feed

ExtraBold 800 · 34 · Screen titles

Hoptopod, IPA

Bold 700 · 24 · Beer and bar names

Order methods

SemiBold 600 · 17 · Buttons and headings

A hoppy beer for real lovers of authentic India Pale Ale.

Regular 400 · 14 · Descriptions

5 ounce · $3.00

Regular 400 · 12 · Prices and labels

Guest app

Discover, order and pay

One app for the whole night out. Guests find beers and breweries, rate them, see what a bar pours, then order from the table and pay from their phone, without waiting for the bill.

Sign up

Pour Choices guest app: splash

Splash

Pour Choices guest app: create account

Create account

Pour Choices guest app: sign in

Sign in

Discover beers and breweries

Pour Choices guest app: beer feed

Beer feed

Pour Choices guest app: search beers

Search beers

Pour Choices guest app: beer page

Beer page

Pour Choices guest app: rate a beer

Rate a beer

Pour Choices guest app: brewery feed

Brewery feed

Pour Choices guest app: search breweries

Search breweries

Pour Choices guest app: bar page

Bar page

Pour Choices guest app: rate a bar

Rate a bar

Find a bar

Pour Choices guest app: bars on the map

Bars on the map

Pour Choices guest app: confirm location

Confirm location

Pour Choices guest app: bar profile

Bar profile

Pour Choices guest app: what the bar pours

What the bar pours

Order and pay

Pour Choices guest app: order

Order

Pour Choices guest app: payment method

Payment method

Pour Choices guest app: apple pay

Apple Pay

Pour Choices guest app: new card

New card

Pour Choices guest app: order methods

Order methods

Pour Choices guest app: scan qr code

Scan QR code

Pour Choices guest app: table number

Table number

Pour Choices guest app: order confirmed

Order confirmed

Your tab

Pour Choices guest app: add a round

Add a round

Pour Choices guest app: my tab

My tab

Pour Choices guest app: tip and close

Tip and close

Pour Choices guest app: tab paid

Tab paid

Diary and taste profile

Pour Choices guest app: diary

Diary

Pour Choices guest app: my profile

My profile

Pour Choices guest app: beer taste

Beer taste

Pour Choices guest app: beer style

Beer style

Pour Ops

The bar web app

Behind the bar, staff see every open order and tab at a glance, add a round in two taps, and keep the menu, kegs, billing, reports and users in the same place.

Pour Ops bar web app: sign in

Sign in

Pour Ops bar web app: open orders and tabs

Open orders and tabs

Pour Ops bar web app: new tab

New tab

Pour Ops bar web app: add a beer to a tab

Add a beer to a tab

Pour Ops bar web app: close a tab

Close a tab

Pour Ops bar web app: add a beer to the menu

Add a beer to the menu

Pour Ops bar web app: menu

Menu

Pour Ops bar web app: inventory

Inventory

Pour Ops bar web app: billing

Billing

Pour Ops bar web app: reports

Reports

What the design delivered

Outcomes of the work

One brand behind a guest app and the bar that serves it.

One brand, two sides

The guest app and the bar web app share the logo, the honey-to-orange gradient and Open Sans.

Ordering without waiting

Three ways to order, by QR code, table number or bar pickup, all end on the same clear confirmation.

A tab that runs itself

Guests open a tab, add rounds, tip and close it from the phone, and the bar sees every round on its screen.

The bar on one screen

Open orders, tabs, menu, inventory, billing, reports and users in one web app.

Designed at Coreware Labs, Belgrade

Pour Choices

Thank you!

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