Omnicharge
Creative Direction, 2016 to 2020
About Omnicharge
Client and Project
Omnicharge makes portable power for people who work away from the wall: power banks with a real AC outlet, then a full line for professionals, campuses and enterprises. A start-up with offices in Shanghai and Los Angeles, it launched on Indiegogo in 2016 and grew into a brand sold on its own site, on Amazon and in stores across the US, Japan and Europe.
Raised across crowdfunding campaigns
Customers in 70+ countries
Years as creative director
Website generations, 2016 to 2020
Markets: US, Japan, Europe, China
My Responsibilities
Creative director, 360 degrees
Four years leading one brand across every channel, from the first Indiegogo page to the box, the shelf and the Amazon store, in four markets.
Logo, typography, color and the tone of every launch.
3D renders, exploded views and product photography.
Indiegogo pages, feature loops, perks and launch emails.
Six generations of the website and web shop, plus the Amazon store.
Online ads, social media and trade shows in the US, Europe and Asia.
Boxes for three markets, retail displays, catalogs and sell sheets.
The kiosk app, admin dashboard and mobile app of the Power Station.
Crowdfunding
Four Indiegogo campaigns
Every major product started on Indiegogo. I designed the campaign pages, the feature loops that explained each product in seconds, the perks and the launch emails, and kept the same look from the first day of the campaign to the box on the backer’s desk.
Power Anything Anywhere
Omni 13 and Omni 20 · July 2016
$3,668,83826,186 backers
Most funded tech campaign of 2016
Omni Ultimate
A New Generation of Power · September 2018
$1,094,7695,113 backers
Omni Mobile Series
Four sizes · January 2019
$399,8633,372 backers
Raised and backers from the Indiegogo campaign pages. Across all campaigns Omnicharge raised over $7M.
Perk cards
Perk card, Omni 20 USB-C
Perk cards, Omni Ultimate
Perk cards, Omni Mobile Series
Brand Identity
Logo, color and type
A mark of three dots, two solid and one open, set beside a lowercase wordmark, bold “omni” and light “charge”. It stays monochrome so it can sit on the product itself, on a box, a shelf or a screen.
Color palette
Typography
Roboto Black Italic · headlines in capitals
Roboto Regular · subheads
Roboto Light · body text. The wordmark is set in DIN.
Iconography
The ports and the devices Omnicharge powers, redrawn as one line icon set for the web, packaging and manuals.
Product
A line that grew from two power banks
Every launch got its own 3D renders and key visuals, used on the web, the box and the ads, from two power banks in 2016 to a station that charges ten at once.
2016
Omni 13 and Omni 20
2017
Omni 20 USB-C
2018
Omni Ultimate
2018
Omni Power Station
2019
Omni Mobile series
Omni Pro Line
Omni 13, Omni 20, Omni 20 USB-C, Omni Ultimate and accessories
A power bank for everything a busy professional carries: laptops, tablets, phones, cameras and drones. AC outlet, fast USB, wireless charging, USB-C and adjustable DC output, with a protective case, laptop cables and a foldable solar panel. Product design by Vuk Dragović; brand, renders, web pages and packaging under my creative direction.
Omni Mobile Line
3,200 to 25,600 mAh, Indiegogo 2019
Four power banks, from a 3,200 mAh phone charger to a 25,600 mAh laptop bank, launched as the fourth Indiegogo campaign and raising $399,863. One dark visual language runs through the renders, the campaign, the web pages and the boxes.
Photography
On location and in the factory
Shoots in forests, on beaches, in cafés and on film sets, where the product actually gets used, plus the factory floor to show it was built from scratch.
Made from scratch
Website
Six generations, 2016 to 2020
From a coming-soon page before the campaign to a B2B site for professionals and enterprises, the website changed with every stage of the company, and each version kept the same brand.
Coming Soon
Dark launch site and web shop
USB-C, One 4 One and Power Station pages
Light redesign
Product line update
Pro and Enterprise Solutions
Home page, 2016
Home page, 2018
Home page, 2019
Product pages, 2018 redesign
Omni Ultimate
Omni 20 USB-C
Omni 20
Power Station
Product pages, 2019 update, renders only
Omni 20+
Omni 20 USB-C
Power Station
Omni Mobile series, 2019
Omni Mobile 3200
Omni Mobile 9600
Omni Mobile 12800
Omni Mobile 25600
Amazon
Store front and A+ content
A full brand store and product galleries in English and Japanese, so the listing sold the product as well as the website did.
A+ gallery, Omni 20
Power Station and Japan
Campaigns
Ads, social and trade shows
Ads and social for every launch and season, in sets for Instagram, LinkedIn, Facebook and Twitter: the campaign milestones, Amazon promotions, and trade shows from CES and NAB Show in Las Vegas to Web Summit in Lisbon and Collision in Toronto.
Collision Toronto (2019)
Over $1M, Omni Ultimate (2018)
Amazon: 20,400 mAh
Amazon: protective case
Pre-Summer Sale (2019)
NAB Show Las Vegas (2019)
Web Summit (2018)
Easter (2019)
Display banners
Trade shows and events
Roll-up, CES 2018
Roll-up, Power Station, CES 2018
Roll-up, photo retail, 2018
Roll-up, photo retail, 2018
Campus poster, UMass Dartmouth
Flyer, Web Summit 2018
Trade show board, Power Station, 2018
Mini catalogue, CES 2019
Packaging
Three generations, three markets
Retail boxes for the US, Japan and international markets, from the first black Omni 20 box shipped to backers in 2016 to the dark and light USB-C editions, with accessories, quick start guides in six languages and manuals.
Omni 20 USB-C, dark edition
Omni 20 USB-C, light edition
Retail packaging, front
Omni 20 bundle, Japan
Retail packaging, back
International back panel
Rigid box and sleeve
First retail box, 2016
Accessory box, MagSafe 2
Quick start guide
Retail
Displays, catalogs and sell sheets
Counter displays for Japan and the US, in-store screens for b8ta, line posters, catalogs in English, Japanese and Chinese, and sell sheets for healthcare, disaster relief, hospitality and photography.
Counter display, Japan, Omni 20
Counter display artwork, US, Omni 20 USB-C
Counter display panel, US, Omni 13
Counter leaflet, Japan
Magazine ad, Japan, Power Station
Slatwall shelf header, photo retail, 2017
b8ta in-store screen
b8ta in-store screen
b8ta in-store screen
Catalogs and posters
Catalog 2017, English
Catalog spread
Catalog, Japanese
Catalog 2018, our vision
Catalog 2018, Omni 20
Catalog 2018, Omni 13
Catalog 2018, Omni 20 USB-C
Catalog 2018, Power Station
Catalog 2018, accessories
Pro series poster
Mobile series poster
Power Station poster
Sell sheets by industry
Healthcare
Disaster relief
Hospitality
Photography
Power Station
Charging that campuses can share
A dock of ten Omni 20s that students and staff borrow like library books. I designed the station visuals, the kiosk app on the station’s tablet, the SmartCenter dashboard for administrators and the mobile app. Penn State recorded 1,000+ checkouts since August 2017.
Power Station on a desk
Borrowing with the mobile app
Campus workspace
Kiosk app on the station tablet
Screensaver
Sign in
Unlocking
Remove the blinking device
How to use
Success
SmartCenter dashboard
Organization setup
Locations and station IDs
Mobile app
Sign in
Remove a charger
Activate
Success
Menu
What Omnicharge gained
Outcomes of four years
Over $7M across all crowdfunding campaigns; the 2016 campaign alone raised $3,668,838 from 26,186 backers.
The same identity on packaging, retail and web in the US, Japan, Europe and China, in English, Japanese, Chinese and six-language inserts.
From two power banks in 2016 to the Ultimate, Mobile, “+” and Flash lines without changing the identity.
Its own web shop through six generations, a full Amazon store, and displays for Best Buy, b8ta and Japanese retail.
The Power Station system with kiosk app and admin dashboard, used on US campuses such as Penn State.
In collaboration with Vuk Dragović, Obrad Šuša and Aleksandar Petrović
omnicharge.co
Thank you!