The story
Twenty-five years in, a studio of my own.
I started in 2001 as a junior designer at New Page in Belgrade. Then came six years at Fly Me To The Moon, four years leading digital design at Avantgarde in Shanghai, and four years as creative director of Omnicharge, between Shanghai and Los Angeles. Since 2020 I have worked independently, for clients in Europe, Asia and the US.
In 2026 I gave that work a name and opened Norma Design. It is the same way of working, now with a studio around it, and a new adventure I am enjoying every day.
- 2001New PageJunior designer
- 2006Fly Me To The MoonSenior designer
- 2012Avantgarde ShanghaiLead digital designer
- 2016OmnichargeCreative director
- 2020Self-employedProduct designer
- 2026Norma DesignMy own studio
What Norma does
Four disciplines, one studio.
Logo, type and color systems with clear guidelines, so the brand holds from a business card to a billboard.
Clear, fast interfaces, prototyped and tested before the build, that work on every screen and are easy to grow.
Design systems, user flows and app interfaces that give a team one shared language and ship new screens faster.
Custom WordPress sites, WooCommerce stores and Amazon storefronts, built fast and easy for your team to update.
How Norma works
Senior care, the right team.
You work with me directly, from the first sketch to the launch, with no hand-offs along the way.
Trusted collaborators in 3D, product design and development join when a project needs them.
Brands, websites and products set up as systems your team can keep using and extending.
Have a project in mind?
Let'stalk