Mental Mastery
Mental performance app for athletes
Overview
Brand and app
Mental Mastery is a mental performance app for athletes from EW Performance. It starts with an assessment of how an athlete thinks under pressure, then turns the answers into daily goals, video lessons, weekly tracking and a journal. I designed its brand and the iOS app, from the first screen to the weekly results.
designed
questions
pillars
tools
My Responsibilities
Lead designer
From the runner mark to the weekly results.
A runner mark in calm teal, a layered wave pattern and Poppins, used from the splash screen to every card.
Sign up, profile info and the three pillars, Health, Mental and Physical, one screen at a time.
Twenty-six questions across eight lessons that map how an athlete handles pressure.
Daily goals for each pillar, checked off with a switch, and weekly results as bar charts.
Video lessons from the coach, grouped by pillar, with progress for each course.
A weekly journal for notes after training and competition.
Brand identity
Logo, color and type
A runner drawn in three teal strokes above a wide-spaced wordmark. The app runs on white and soft blue, with teal for every action and a layered wave pattern for the moments between steps: the assessment, the messages and the splash screen.
On white
On Mastery Teal
On deep teal
Color palette
Typography
Poppins Aa
Goals
SF Pro Display Black · 28 · Screen titles
Confidence
SF Pro Display Heavy · 24 · Onboarding headlines
I track my goals daily to stay accountable.
Poppins SemiBold · 14 · Questions and card titles
Get fitter, stronger, and embrace a healthier lifestyle.
Poppins Regular · 14 · Body text
Strongly Agree
Poppins SemiBold · 12 · Buttons and labels
Onboarding
From the splash screen to the first goal
A new athlete signs up, adds a few profile details, meets the three pillars of the program and reads one short message at a time on confidence, control and consistency, each over a photo from a different sport.
Welcome and sign in
Splash
Welcome
Start
Sign up
Log in
Profile info
Address and phone
Height and weight
Sport and position
Three pillars
Health
Mental
Physical
Messages
Confidence
Control
Consistency
Confidence
Consistency
Control
The assessment
Twenty-six questions, eight lessons
Before the app opens, every athlete answers a short assessment on mental toughness, self-talk, breathing, focus and confidence. One question per screen, a progress bar per lesson and answers sized for a thumb. The coach reviews the results, then the account opens.
Questions
Mental toughness
Perfectionism
Tracking goals
Self-talk
Breathing
Heart rate variability
Focus
Open answer
After the assessment
Under review
Account ready
Under review, on a photo
Account ready, on a photo
The app
Goals, tracking, lessons and journal
Four tabs carry the daily work: goals to check off for each pillar, weekly results, video lessons from the coach and a journal. A profile ties them together and lets the athlete retake the assessment.
Goals
Health goals
Mental goals
Physical goals
Edit goal
Comment
Tracking and profile
Weekly results
Profile
Lessons
Lessons
Course
Video lesson
Journal
Weekly journals
New entry
Journal entry
What the design delivered
Outcomes of the work
One calm system for a demanding routine.
One question per screen, a clear progress bar and large answers keep twenty-six questions light.
Goals, tracking, lessons and the journal sit in four tabs, so training the mind fits into a training day.
Health, mental and physical goals share one layout and one weekly chart.
The runner mark, soft teal and the wave pattern carry from the splash screen to every message.
Designed at Coreware Labs, Belgrade
EW Performance
Thank you!
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