Land Rover
Event mobile web app
Overview
Discover Your Adventure
Discover Your Adventure was the mobile web app for a Land Rover Discovery event in China. Guests signed in as event or online guests and followed a winding road of stations, from event information and teaser stories to a quiz, a vote between two adventures and the price announcement, with new stations opening during and after the event. I designed the flow and every screen.
one mobile web app
on the route
event and online
during and after
the price reveal
My Responsibilities
Lead designer
The whole app, from the welcome screen to the last quiz question.
One route for everything a guest does before, during and after the event.
Navigation drawn as a winding road, with each station lit up on the map when pressed.
Stations that open during and after the event, shown in rose in the menu when they do.
Every screen in Land Rover green and stone, with photography leading each page.
Stories, gallery, price options and a quiz built to take new content.
Final screens and states for development, station by station.
The route
Navigation as a road
Guests sign in as event or online guests and land on a winding road with seven stations. Pressing a station lights it up on the map; stations marked for the event or for afterwards stay locked until their time, and the menu shows the newly opened ones in rose.
Welcome: event or online guest
Menu, before the event
Menu, new stations opened
Route: event info
Route: teaser stories
Route: wallpapers gallery
Route: test quiz
Route: event A or B
Route: price announcements
Route: discover stories
The stations
Stories, choices and a quiz
Each station is a short, image-led page. Teaser and discover stories follow three kinds of driver through Shanghai, guests choose between two adventures, the price reveal walks through five versions, and the quiz runs along its own small route, one question at a time.
Event info
Teaser stories
Decide your adventure: bridge or tunnel
Price announcements, five versions
Discover stories
Start your adventure
The adventure film
Test quiz, on its own route
A quiz question
What Land Rover gained
Outcomes of the event
One app for a whole event, before, during and after it, built around a route guests wanted to follow.
Guests used the same app before, during and after the event, from the welcome screen to the last story.
Stations opened during and after the event, so the app had something new at each stage.
A vote between two adventures, a quiz and the price reveal turned guests into players.
Online guests followed the same route as the people at the event.
Land Rover · Discover Your Adventure
Thank you!
Have a project in mind?
Let'stalk