Glyde

Professional chauffeur service
Brand and UX/UIPassenger, driver and dispatch
Glyde dispatch web app: the dispatch screen with a live route and today’s trips

Overview

Brand and three products

Glyde is a professional chauffeur service. I designed its brand and the three products that run it: an app where passengers book a car and a driver, an app that guides drivers through each ride, and a web app where dispatchers plan, assign and track every trip.

3Products,
one brand
4Ways to book
a ride
80+Screens
designed
9Sections in
the dispatch app

My Responsibilities

Lead designer

From the logo to the last screen of the dispatch app.

Brand

A stencil wordmark, a two-blue palette and Avenir, set out in a short brand guide.

Passenger app

Sign up, booking, the ride itself, payment and rating.

Driver app

Scheduled rides, accepting a trip, navigation and rating the passenger.

Dispatch web app

Reservations, dispatch, statistics, fleet, drivers, passengers, map and billing.

Booking flows

One ride, airport transfers and hourly booking, each with its own steps.

Handoff

Every screen exported at 1x to 3x for development.

Brand identity

Logo, color and type

A stencil-cut wordmark that reads at speed, like lettering on a car door, in two blues and a deep ink. The brand stays quiet so the cars and the city do the talking.

Glyde logo on the city photo

On the city photo

Glyde logo on ink

On ink

Glyde logo on white

On white

Color palette

Glyde Blue#0B6A9F · Buttons, selected states and the route
Sky#2E92B1 · Ride cards on the map and highlights
Ink#021018 · Text and the dark interface
White#FFFFFF · Screens and cards

Typography

Avenir specimens: Heavy 64 for screen titles, Heavy 40 for section titles, Medium 28 for headings and buttons, Roman 18 for ride details, Roman 15 for labels

Passenger app

Book a car and a driver

The map is always on screen. A passenger picks a vehicle class, a car, the pickup and the time, and follows the driver to the door. Airport transfers and hourly bookings use the same steps, so nothing has to be learned twice.

Sign up

Glyde passenger app: onboarding

Onboarding

Glyde passenger app: phone login

Phone login

Glyde passenger app: verification code

Verification code

Booking a ride

Glyde passenger app: main screen

Main screen

Glyde passenger app: vehicle brand

Vehicle brand

Glyde passenger app: choosing the car

Choosing the car

Glyde passenger app: pickup location

Pickup location

Glyde passenger app: day and time

Day and time

Glyde passenger app: drop-off

Drop-off

Glyde passenger app: ride confirmation

Ride confirmation

Glyde passenger app: notification

Notification

One ride, airport or hourly

Glyde passenger app: one ride

One ride

Glyde passenger app: airport transfer

Airport transfer

Glyde passenger app: hourly booking

Hourly booking

The ride

Glyde passenger app: driver on the way

Driver on the way

Glyde passenger app: invoice

Invoice

Glyde passenger app: rating the ride

Rating the ride

Account

Glyde passenger app: menu

Menu

Glyde passenger app: your trips

Your trips

Glyde passenger app: wallet

Wallet

Glyde passenger app: settings

Settings

Driver app

Everything the next ride needs

Drivers see one thing at a time: the next scheduled ride, the trip to accept, the way to the passenger and the way to the drop-off. Rating the passenger closes the ride.

Glyde driver app: onboarding

Onboarding

Glyde driver app: new ride notification

New ride notification

Glyde driver app: scheduled rides

Scheduled rides

Glyde driver app: accepting a trip

Accepting a trip

Glyde driver app: trip rules

Trip rules

Glyde driver app: picking up the passenger

Picking up the passenger

Glyde driver app: ongoing ride

Ongoing ride

Glyde driver app: trip summary

Trip summary

What the design delivered

Outcomes of the work

One brand and one system behind three very different screens.

One brand on every screen

The passenger app, the driver app and the dispatch web app share the same logo, blues, type and components.

Booking in a few steps

Every way to book a ride follows the same order, from the vehicle to the confirmation.

Drivers focused on the road

Each driver screen shows only what the next step of the ride needs.

The whole service on one screen

Reservations, live dispatch, fleet, drivers, passengers and billing in one web app.

Designed at Coreware Labs, Belgrade

Glyde

Thank you!

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