Give Get
Financial literacy board game
Overview
Brand, game and program
Give Get is a financial literacy board game by Finance411, created by a teacher and a financial planner. Players drive around a board and decide when to give money to get money, and learn budgeting, saving, investing, owning, borrowing and speculating along the way. I designed the brand, the game, its board in print and in 3D, and the program it is sold with.
each type of space
to the stores
school challenge
that month
My Responsibilities
Lead designer
From the first sketch of the board to the screenshots in the App Store.
A logo, colors and type that read as a game, not a bank.
Every screen of the game, from loading to the net worth sheet.
The printed board and its corner cards, and the 3D board the app is played on.
A lesson for each kind of space, with the real-life idea behind it.
School, regional and national rounds with brackets and rankings.
Store graphics, the pitch deck and the program deck.
Brand identity
Logo, color and type
A heart built from game pieces and coins, with the name in a fat, friendly display face. Green and yellow carry the game, charcoal carries the text, and every space on the board has its own color so a player knows where they landed at a glance.
Game icon
Web logo, the wordmark alone
Game icon on the game’s green
Color palette
Typography
Gradients
A color for every space
Chart
Pillars
House
Piggy
TicketUI components
Buttons
Get StartedCompetitionQuick PlayHow to PlayLoading, sliders and steppers
Loading..
Spin and move
Stackers, owned and not yet owned
Wallet and balance
-$20$25$20
$25Net Worth
Corner cards and rewards
The board
Printed and 3D
The board started on paper, with corner cards that pay or charge you for passing, and became a small 3D city with a road around it. The same board sits under every screen of the game.
Printed board
Board center with the logo
Green corner, get $5
Red corner, give $3
Green corner, second style
Red corner, give $1
The 3D board
Trophy for the national final
The game
Phone and iPad
Each turn is short: spin, move, decide. The board stays on screen, the card for the space you land on slides up over it, and your net worth is always one tap away.
Loading
Main menu
Quick play
Your turn
Spinner
Space card, The Piggy
Net worth
The board up close
Lessons
What each space teaches
Every space is a lesson. The card explains the idea in real life first, then how it works in the game, so a student learns why a savings account and a lottery ticket are not the same bet.
The Chart, investing
The Piggy, saving
The House, owning
The Pillars, borrowing
The Ticket, speculating
National competition
School to national rounds
Schools play against each other in brackets, from local rounds to a national final, with rankings that show every student where they stand.
National competition
Local bracket
Finals
National rankings
In the stores
App Store and Google Play
The store screenshots tell the program in four lines: a financial literacy program, learn how money works, practice by playing with friends, compete for scholarship prizes.
Financial literacy program
Learn how money works
Practice with friends
Compete for prizes
Website
Landing page
The landing page went live with the app and sold the game to students and parents in one scroll: learn how money works, practice with friends, compete for scholarships, then download. It is built from the same board renders, phones and colors as the app, with each section on its own tilted color band.
Landing page, desktop
Landing page, phone
The program deck
Sold to schools and sponsors
The game is sold as a program to schools, nonprofits and financial firms, so it needed a deck as clear as the game: what the program is, how the game plays, what students learn and how the competition runs.
Financial literacy program
Financial literacy game
Content platform
National competition
Control your assets
Move and invest
Learn
How it works
What Finance411 gained
Outcomes of the work
A game that is still in classrooms years after launch.
From kickoff in May 2020 to the App Store and Google Play by the end of the year, with play against the computer, multiplayer and a championship mode.
In one month of 2023, about 1,000 students in Tampa Bay played over 7,000 games in a challenge run by the University of South Florida and Raymond James.
The logo, board, app, store pages and decks share the same pieces, colors and type.
The app is still updated and rated 4.6 in the App Store.
Designed at Coreware Labs, Belgrade
Finance411
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