Played a key role in scaling Omnicharge from a startup to a leader in portable power solutions.

Led branding efforts, including logo design, visual identity, and brand consistency across all channels. Designed and produced packaging, print materials, and promotional collateral, while overseeing the website, online store, and Amazon store to optimize UX and drive sales.

Successfully executed a crowdfunding campaign raising over $7M, collaborated with cross-functional teams to align marketing with business objectives, and maintained awareness of industry trends to support strategic decision-making and sustain market leadership.